Skipping email verification during registration might feel like a shortcut, but it opens the door to fake accounts, spam, security issues, and lost users. Here’s why verifying emails isn’t just a “nice-to-have”—it’s essential.
Without email verification, anyone can sign up using any email address. That means:
· Bots can flood your platform with thousands of fake accounts.
· Trolls can impersonate others.
· Your user data becomes bloated and unreliable.
Imagine someone signing up with your email. If no verification is required, that account could be used maliciously. Later, you might take control of that account—but what if something shady already happened under your name?
You’ve built a beautiful email onboarding sequence—but it’s all for nothing if you’re sending emails to:
· Misspelled addresses
· Fake accounts
· Disposables and burners
You lose the opportunity to communicate, nurture, or even recover lost users.
Without accountability, bad actors thrive. If your platform has any social features—comments, forums, messaging—you’re basically inviting anonymous abuse.
Email providers monitor your send reputation. High bounce rates and low engagement = poor reputation. Eventually, your real users stop getting your emails.
Don’t overthink it—just verify emails.
· Use double opt-in if needed.
· Consider verifying before certain actions instead of before account creation if friction is a concern.
· Always verify before sensitive actions (password resets, purchases, etc.)
Pro Tip:
Tools like Firebase Auth, Auth0, and Supabase make email verification a breeze.
Skipping email verification is a fast path to long-term problems.
· Fake users
· Poor communication
· Security holes
· Damaged reputation
If you care about your product’s growth, email verification is non-negotiable.
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